The work

The brief was cafe-quality espresso at home with nothing for the user to learn, in a machine that still reads as a home appliance rather than a commercial one. We took Bronson's spec, resolved the industrial design, and built the photoreal renders and animation used across the site and launch.

What we did

• Industrial design of the machine: form, proportions, and the one-touch front, so it looks simple and sits on a counter.
• Photorealistic renders for the product page, listings, and ads.
• Product animation showing the grind, brew, and froth in one continuous shot.

Outcome

Bronson is in production and taking the waitlist for its second run.